The audience is as much a part of the Indian movie-going experience as the film itself. Singing anthems, whooping and hollering, rooting for favorites, calling out fouls and simulations, and getting a halftime snack fix – few differences aside, it’s possible to forget you’re in a dark room with 3D glasses and imagine yourself in […]

Diwali, the Hindu festival of lights celebrating the triumph of good over evil, might be considered a less than fortuitous date to pilot a survey instrument for business owners in Mumbai. The crowds doing last minute shopping to puja-fy their homes, the local student body from which I pluck research assistants gone home, as have […]

As mainstream household microfinance has matured in India over the past thirty years, focus has turned to the country’s underserved Micro, Small, and Medium Enterprises (MSMEs). The MSME sector is a pinnacle of the Indian economy, made up of 48.8 million units that contribute 11% of India’s GDP (IFC, 2010). With India’s young working-age population […]