The audience is as much a part of the Indian movie-going experience as the film itself. Singing anthems, whooping and hollering, rooting for favorites, calling out fouls and simulations, and getting a halftime snack fix – few differences aside, it’s possible to forget you’re in a dark room with 3D glasses and imagine yourself in […]
Diwali, the Hindu festival of lights celebrating the triumph of good over evil, might be considered a less than fortuitous date to pilot a survey instrument for business owners in Mumbai. The crowds doing last minute shopping to puja-fy their homes, the local student body from which I pluck research assistants gone home, as have […]
As mainstream household microfinance has matured in India over the past thirty years, focus has turned to the country’s underserved Micro, Small, and Medium Enterprises (MSMEs). The MSME sector is a pinnacle of the Indian economy, made up of 48.8 million units that contribute 11% of India’s GDP (IFC, 2010). With India’s young working-age population […]
As one cataclysm shook the US on the night of November 8th, 2016, an equally consequential one took hold of India – all too well known as demonetisation. Overnight, 86 percent of the currency in circulation lost its value as Prime Minister Narendra Modi declared 500 and 1,000 rupee banknotes illegal tender in a bid […]
